Captum > MasterClass BMfI

MasterClass: Business Modelling for Innovation

Cambridge: Thursday 9th February 2012 - 1:30 pm to 5:00 pm

Program

Conventional business plans with an emphasis on markets, technology and finance usually don’t survive their first year, or the first customer meeting. This MasterClass introduces a conceptually different and inherently more robust approach to business strategy development, based on the Business Model Canvas

See an overview of the MasterClass

What you will learn:

Business model concepts

Modelling as a design process

Creativity and innovation in model development

Testing and implementing models

How to develop models as part of a group

Who Should Participate

Innovators

Delegates from a previous MasterClass

Game changers

Anyone wishing to reform an existing business, or create a new one

Public sector and not-for-profit organisations

MasterClass Leaders

Michael Brand		Chris Brand
	Director, Captum Expertise in technology innovation, business strategy, stochastic models, entrepreneurial finance PhD Imperial College MBA Sloan MIT Fellow RSC		Research Associate, Birkbeck College Expertise in creativity and decison making, casual learning, and dissociative identity disorder MA Philosophy, York MSc Cognitive and Decision Science, UCL Member, British Psychological Society

Venue

Møller Centre, Cambridge

Directions

Registration

Registration Form

Advanced registration is required. Download the Registration Form, complete off-line and return by email, fax or mail
Registration Fee £175 + VAT per delegate. Payment by BACS, cash or cheque is due in advance or at the MasterClass; invoices will be issued on receipt of the completed Registration Form.
The Registration Fee includes all MasterClass materials,and refreshments.

Cancellation Policy
No cancellations after submission of the Registration Form but you may send a substitute if you are unable to attend

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